市场营销中几个英文缩写代表什么
1、CS：英文Customer Satisfaction的缩写，意为“消费者满意”。
2、4Ps，即：商品（Product）、价格（Price）、促销（Promotion）、通路与配销渠道和分销（Place&Distribution）。
3、4Cs，包括：消费者（Customer）、成本（Cost）、沟通（Communication）、便利（convenience）。
4、PLC：The Product Life Cycle商品生命周期
5、STP：在现代市场营销理论中，市场细分（Market Segmentation）、目标市场（Market Targeting）、市场定位（Market Positioning）是构成公司营销战略的核心三要素，被称为STP营销。
6、4R分别指代Relevance（关联）、Reaction（反应）、Relationship（关系）和Reward（回报）。
扩展资料：
SWOT方法分析市场，SWOT方法用来确定公司本身的竞争优势、竞争劣势、机会和威胁，从此将公司的战略与公司内部资源、外部环境有机结合，主要以下四点：
1、strength（优势）：评估自己的长处
2、weakness（劣势）：找出自己的短处
3、opportunity（机会）：发现自己的机会
4、threats（威胁）：认识到存在的威胁
请根据引用资料来源：百度百科—市场营销
市场营销学中的营销组合问题。
营销组合
What is the marketing mix?什么是市场营销组合？
The marketing mix is probably the most famous marketing term.市场营销组合可能是最有名的营销术语。 Its elements are the basic, tactical components of a marketing plan.其内容是基本的，一个营销计划的战术组成部分。 Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. Read on for more details on the marketing mix.另外已知的四个P的营销组合要素的价格，地点，商品和推广。阅读的营销组合更加多细节。
The concept is simple.这一个概念很简单。 Think about another common mix- a cake mix.想一想另一种常见的组合-一个蛋糕组合。 All cakes contain eggs, milk, flour, and sugar.所有蛋糕含蛋类，牛奶，面粉和糖。 However, you can alter the final cake by altering the amounts of mix elements contained in it.然而，你可以改变通过改变组合元素在它所载数额的最后蛋糕。 So for a sweet cake add more sugar!因此，添加更加多的糖甜蛋糕！
It is the same with the marketing mix.这是与营销组合相同。 The offer you make to you customer can be altered by varying the mix elements.这一提议您对您的顾客可以通过不一样的组合元素改变。 So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.因此，对于高调的品牌，增加推广的重点和脱敏给予价格的权重。 Another way to think about the marketing mix is to use the image of an artist's palette.另一种方式去思考营销组合是使用了一个艺术家的调色板图像。 The marketer mixes the prime colours(mix elements) in different quantities to deliver a particular final colour.营销人员在不一样数量的混合总理颜色（组合元素）提供一个特定的最终颜色。 Every hand painted picture is original in some way, as is every marketing mix.每一个手绘图片以某一种方式原始，如同每一个营销组合。 If you'd like to see the marketing mix applied to a real business- then take a look at our Ryanair marketing mix.如果您想看到的营销组合应用到实际的业务-再看一看我们看一看瑞安营销组合。
Some commentators will increase the marketing mix to the Five P's, to include people.一些评论家将增加营销组合，以五P的，包括人。 Others will increase the mix to Seven P's, to include physical evidence(such as uniforms, facilities, or livery) and process(ie the whole customer experience eg a visit the Disney World).其他人将增加组合，以七P的，包括实物证据（如制服，设施，或制服）和过程（即整个顾客体验，例如参观迪斯尼世界）。 The term was coined by Neil H. Borden in his article The Concept of the Marketing Mix in 1965.该术语是由Neil阁下博登在他的文章的 1965年概念营销组合的研究。
Price价格
There are many ways to price a product.有许多方法对价格的商品。 Let's have a look at some of them and try to understand the best policy/strategy in various situations. Read more...让我们一起来掏宝吧他们在试着了解一些非常好的政策/策略在不一样的情况。了解更加多...
Place地点
Another element of Neil H.Borden's Marketing Mix is Place.另一种混合元素尼尔阁下波登的营销地位。 Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Read more...地方也称为渠道，分发或中介机构。它是通过何种机制货物和/或服务提出从制造商/服务供应商向网民或潜在顾客。了解更加多...
Product商品
For many a product is simply the tangible, phsysical entity that they may be buying or selling.对于许多商品仅仅是有形的，phsysical实体，他们也许会购物或出售。 You buy a new car and that's the product- simple!你买一辆新车，这就是商品-简单！ Or maybe not.或，也许不会。 When you buy a car, is the product more complex than you first thought? The Three Levels of a Product.当你购物一辆汽车，是商品更复杂的比你的第一想法？一个商品的三个层次。.。. Read more...。了解更加多...
The Product Life Cycle(PLC) is based upon the biological life cycle.商品生命周期（PLC）是基于生物的生命周期。 For example, a seed is planted(introduction); it begins to sprout(growth); it shoots out leaves and puts down roots as it becomes an adult(maturity); after a long period as an adult the plant begins to shrink and die out(decline). Read more...例如，种子是种植（导言），它开始发芽（增长），它拍摄出来的叶子和根部放下，因为它成一个成人（成熟）后，作一个成年人长期的植物开始萎缩和死亡出（下降）。阅读全文...
The Customer Life Cycle(CLC) has obvious similarities with the Product Life Cycle(PLC).顾客生命周期（本所）已PLC）的明显的相似性与商品生命周期（。 However, CLC focuses upon the creation of and delivery of lifetime value to the customer ie looks at the products or services that customers NEED throughout their lives. Read more...然而，本所即侧重于创作的寿命和价值交付给顾客看的商品或服务，顾客需要在他们的生活。了解更加多...
Promotion推广
Another one of the 4P's is promotion.另外一个人的4P的是促销。 This includes all of the tools available to the marketer for'marketing communication'.这包括可用的工具来进行营销的营销沟通的一生。 As with Neil H.Borden's marketing mix, marketing communications has its own'promotions mix.'正如尼尔阁下波登的营销组合，营销传播有其自己的'促销组合。' Think of it like a cake mix, the basic ingredients are always the same.它认为像蛋糕组合，基本成分都是一样的。 However if you vary the amounts of one of the ingredients, the final outcome is different. Read more...不过，如果你改变成份的金额一，最后的结果是不一样的。了解更加多...
Physical Evidence物证
Physical Evidence is the material part of a service.实物证据材料是一种服务的一小部分。 Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.严格来说有一个服务没有物理属性，因此潜在顾客往往依靠材料的线索。 There are many examples of physical evidence, including some of the following: Read more...有许多例子物证，其中包含以下一些：阅读更加多...
People人
People are the most important element of any service or experience.人是最为重要的服务或经验的要素。 Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the'individual needs' of the person consuming it. Read more...服务趋向于生产和消费在同一时刻，和经验方面的消费者的改动，以适应个别需要的人消费它。读更加多...
Process工艺
Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature.过程是另一种混合元素的扩展营销，或7P条的。有许多文献编号营销的概念的看法和在业务过程。 Some see processes as a means to achieve an outcome, for example- to achieve a 30% market share a company implements a marketing planning process. Read more...一些人认为过程，作一个手段来实现，例如一个结果-达到30％的市场份额的公司实现了营销策划的过程
标题：营销组合是指哪四个 市场营销中几个英文缩写代表什么
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